Blue Moon Transforms Iconic Orange-Flavored Beer into a Refreshing Lip Balm

Blue Moon, the renowned wheat ale celebrated for its distinctive orange flavor, is branching out beyond the beverage industry with a surprising new product: lip balm. This innovative venture allows fans to enjoy the essence of their favorite beer in a completely different form.

Crafted in partnership with Denver-based skincare company, Kream Kimchi, the Blue Moon lip balm aims to capture the beer’s signature taste and aroma. The key ingredients include the beer’s notable Valencia orange peel and coriander, promising a refreshing and zesty experience for users. According to Blue Moon, this unique lip balm offers a delightful way to keep lips moisturized while subtly evoking the beloved beer’s flavor.

Available for purchase online, the Blue Moon lip balm is priced at $14 for a pack of two. This product launch aligns with a broader trend of food and beverage companies exploring unconventional avenues to connect with their consumers. By venturing into the beauty and personal care market, Blue Moon seeks to enhance brand engagement and offer a novel experience to its loyal customer base.

This isn’t the first time a beer company has experimented with unusual merchandise. However, the Blue Moon lip balm stands out due to its direct incorporation of the beer’s flavor profile. Whether it will resonate with beer enthusiasts and skincare aficionados alike remains to be seen, but it undoubtedly marks an intriguing chapter in Blue Moon’s brand evolution.

With this unexpected foray into lip care, Blue Moon is betting that its unique flavor can translate into a must-have beauty product, offering a playful and flavorful twist to everyday lip care.